Z—G—Z: The history of visual communication in Zlín urban space

20. May - 30. August 2026

opening: 19th May at 5 pm

duration of art exhibition: 20th May – 30th August 2026

location: 1st floor of the building no. 14, 14|15 BAŤA INSTITUTE

curators: Pavel Coufalík, Vít Jakubíček

The author's installation, conceived as the culmination of many years of research by graphic designer Pavel Coufalík, presents—along a timeline of First Republic Zlín, socialist Gottwaldov, and post-revolution Zlín—the evolution of shop signs, building signage, and the graphic design of logos, posters, and visual identities of local tradespeople, businesses, and municipal institutions.

author's guided tour: 23rd June at 5 pm